Ten years ago, Moses Znaimer coined the term "Zoomer". What is a Zoomer you ask? According to Moses Znaimer, Zoomers are "the population bubble that was the youth market 30 years ago is today, the market I've defined as Zoomers. They were a dominant generation then ... they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities." The Zoomer generation loved the term, so Moses Znaimer founded ZoomerMedia which today encompasses a radio station, several television networks, a magazine, websites and the Zoomershow - which was in town October 27th-28th, 2012 at the Direct Energy Centre. The ZoomerShow is Canada's largest consumer show and lifestyle expo for men and women age 45 plus and visits Toronto, Vancouver, Calgay and Ottawa annually. This year's Toronto Show featured exhibitors offering health, money, travel and lifestyle tips. Zoomers from across Ontario came to Exhibition Place to escape the rainy weather outside and spend the day visiting various booths at the ZoomerShow and scoring excellent free swag along the way.
People were lining up to get their flu shots. The free clinic at the show was booming as Zoomers got their shots just in time for cold and flu season.
A recent CARP publication noted that Canada's Aging Population Fuels Retirement Home Boom and it revealed the number of seniors living in a collective dwelling such as a nursing home has increased from 285,370 in 2001 to 393,150 in 2011. The number of seniors living with relatives or non-relatives in a private dwelling has also increased from 285,370 to 393,150 over the same period. The percentages show a slight increase in the # of people living as a couple, from 54 to 56 per cent, and a decrease in the percentage of seniors living alone from 27 per cent to 25 per cent over the last decade. Statistics Canada also noted that women aged 65 and older were twice as likely to live alone, than men, mainly because the women had higher life expectancies and older partners and were more likely than men to be widowed.
Seniors Dentist at 2012 Zoomershow in Toronto
Myself and my team from the Runnymede Dental Centre participated as exhibitors at the 2012 Zoomershow. I really enjoyed myself, dispensing free dental supplies along with good tips and advice on how Zoomers can best maintain their healthy smiles. I used the opportunity to inform folks about oral cancer and how oral hygiene can affect overall health.
At the show we met Zoomers of all ages and walks of life. The 5th annual Zoomershow was hosted at the Direct Energy Bldg at Exhibition Place where organizers use the mantra, 'If it's hot and it's important, and if it can benefit people age 45+, then it’s welcome at the Zoomershow! and so there were many eye-catching attractions, as you can imagine, as imaginative business contractors and health food vendors celebrated the Zoomers.
There were over two hundred and fifty exhibitors at this huge show; the exhibition hall was divided into colour coded sections to make it more easy to navigate the attraction and perhaps find someone in particular.
Canada’s rapidly aging population has prompted a 38 per cent increase of the number of seniors living in nursing homes or other collective dwellings over the last decade, according to census figures released by Statistics Canada.
The event speaks to people about getting healthy and making smart choices in life. There are booths offering help on taking care of your mind, body and finances. Literally there are body building workshops right beside reputation building seminars, and investing classes.